Use Smart Data to Truly Know Your Audience.

Customer Insights

Why Customer Insights Matter

In a world where everyone’s fighting for attention, really understanding your customers isn’t optional—it’s everything.

Our Customer Insights services help you dig deep into what your audience actually wants (not just what they say they want).

🔍 Discover their behaviors, preferences, and needs—then use that knowledge to make smarter moves, spark stronger engagement, and keep them coming back.

With Jones&Co. in your corner, you’ll not just meet customer expectations—you’ll crush them (in the best way possible) and build loyalty that lasts.

Why

  • Elisa serves as primary researcher holds the following CITI certifications.

    Researchers - Social and Behavioral Focus (Curriculum Group)

    Researchers - Social and Behavioral Focus (Course Learner Group)

    You may view this certification on Elisa's LinkedIn profile.

  • Elisa holds advanced degrees in Business Management (MBA - Management and Strategy), and Instructional Design (EdD - Educational Leadership).

    She has been conducting research in various forms for more than 20 years.

    She is practiced in all forms of data collection:

    • Primary Data:

      • Surveys and Questionnaires: Gathered directly from participants.

      • Interviews: Detailed and direct responses from individuals.

      • Focus Groups: Group discussions to collect diverse perspectives.

      • Observations: Directly observing subjects in their natural environment.

      • Experiments: Controlled studies to test hypotheses.

      • Field Notes: Detailed notes from field research or observations.

    • Secondary Data:

      • Published Research Articles: Peer-reviewed journals and academic papers.

      • Books and Monographs: Comprehensive texts on specific topics.

      • Reports: Institutional, governmental, or organizational reports.

      • Theses and Dissertations: Academic research from graduate studies.

      • Case Studies: In-depth analyses of specific instances or examples.

    • Gray Literature:

      • Conference Proceedings: Papers and presentations from academic conferences.

      • White Papers: Authoritative reports or guides published by organizations.

      • Technical Reports: Detailed documents from technical or research organizations.

      • Government Documents: Policy papers, legislative records, and official statistics.

      • Preprints: Research papers that have not yet been peer-reviewed.

    • Big Data:

      • Social Media Data: Information from social platforms like Twitter, Facebook, etc.

      • Web Analytics: Data from website interactions and user behavior.

      • Transactional Data: Information from sales, purchases, and financial transactions.

    • Qualitative Data:

      • Audio and Video Recordings: Data from interviews, focus groups, and other interactions.

      • Textual Analysis: Analysis of text data from various sources like transcripts or documents.

      • Ethnographic Data: Rich, contextual data gathered from immersive fieldwork.

    • Quantitative Data:

      • Statistical Data: Numerical data used for statistical analysis.

      • Surveys and Questionnaires: Structured data collected through standardized instruments.

      • Experimental Data: Data obtained from controlled experiments.

    • Historical Data:

      • Archives: Historical documents, records, and personal papers.

      • Historical Records: Data from past events, census data, and historical accounts.

  • With hands-on experience across corporate, nonprofit, education, SaaS, and EdTech, Elisa gets your world—because she’s been there. She knows the challenges (and the sneaky opportunities hiding in plain sight). Partner with a consultant who speaks your language, champions your goals, and delivers real solutions that fit your field—and your future.

    Since 1998 Elisa held the following roles:

    • Sales and rentals

    • Credit and collections

    • Educational sales rep

    • Clinician and Conductor

    • Nonprofit Executive

    • Sales Manager

    • Trainer

    • Instructional Designer

    • Operations Manager

    • Digital product manager

    • Educational strategist

    • Executive consultant

    • Artist management

    • Digital Marketing

    • Development director

    • Music instructor (classroom and studio)

    • Podcast Host and Producer

    • Author

    • COO

    • CEO

  • Since 2013, Elisa has been the go-to guide for business analysis and strategic planning. She’s combined real-world experience with formal training to help businesses, nonprofits, and organizations around the globe level up. (And yes—most of her consulting work is top secret thanks to NDAs. But the wins she can share? You’ll find them right here.)

Our Process

Phase 1: Consultation & Game Plan Development

We kick off every project with a deep-dive consultation—just you, your team, and us, getting crystal clear on what success looks like. Our mission? To design your Bespoke Customer Insights study and report so it’s perfectly aligned with your goals (and sets you up to win).

Once we lock in the objectives, we build a smart, strategic plan that covers every detail, including:

  • Research Questions: Tailored to get you the answers you actually need.

  • Participants: Finding (and recruiting) the right voices for your study.

  • Survey Design: Crafting surveys that aren’t just pretty—they’re packed with powerful, actionable data.

  • Semi-Structured Interview Guide: A ready-to-roll guide for deeper conversations (available with the Advanced option).

  • Focus Group Facilitation Guide: A complete roadmap for running powerful focus groups (available with the Elite option).

Phase 2: Data Collection & Smart Analysis

We take care of the entire data collection process—precision, privacy, and professionalism are the name of the game. From designing and running surveys to leading interviews and focus groups, we’ve got it handled. Every step is built around protecting your participants' anonymity and keeping data privacy a top priority.

Once the data’s in, we dive deep. Our goal? To reach data saturation and triangulation (fancy words for “solid, trustworthy insights you can actually use”). Bottom line: we make sure the process is airtight and the results are rock-solid.

Phase 3: Strategic Moves You Can Run With

Once we’ve cracked open the data and uncovered the gold, Elisa delivers your custom game plan—strategic recommendations laser-focused on the outcomes you care about most. No fluff. No filler. Just real moves you can make right away.

You’ll get your full Bespoke Customer Insights Report in a polished, professional portfolio—packed with survey results, interview transcripts (if applicable), and focus group transcripts (if applicable). It’s not just a report—it’s your roadmap to bigger wins.

Real Data. Real Insights. Real Customer Connections.

🚀Launch Plan

Our Launch Plan Includes:

  • Initial consultation and outcome strategy session

  • Administration of customer survey

  • Analysis of survey data

  • Custom report and recommendations

  • Custom report with survey data, analysis, and recommendations.

    Robust customer insights can provide numerous benefits and lead to several optimal outcomes for a business.

    By effectively utilizing customer insights, businesses can drive growth, improve customer satisfaction, and gain a competitive edge in their industry.

  • Request a personalized consultation today to discuss how we can best support your business goals and provide a solution that fits your budget.

⚡Accelerator Plan

Our Accelerator Plan Includes:

  • Initial consultation and outcome strategy session

  • Administration of customer survey

  • Conducting of 1:1 customer interviews to expand and triangulate data

  • Analysis of survey and interview data

  • Custom report and recommendations

  • Custom report with survey data, interview data, transcripts, qualitative and quantitative data analysis, and strategic recommendations.

    Robust customer insights can provide numerous benefits and lead to several optimal outcomes for a business.

    By effectively utilizing customer insights, businesses can drive growth, improve customer satisfaction, and gain a competitive edge in their industry.

  • Request a personalized consultation today to discuss how we can best support your business goals and provide a solution that fits your budget.

🔥Trailblazer Plan

Our Trailblazer Plan Includes:

  • Initial consultation and outcome strategy session

  • Identification of ideal study participants

  • Administration of customer survey

  • Conducting 1:1 customer interviews, achieving saturation

  • Facilitation of 1 focus group to expand and triangulate data

  • Analysis of survey, interview, and focus group data

  • Custom report and recommendations

  • Custom report with survey data, interview data, transcripts, qualitative and quantitative data analysis, and strategic recommendations.

    Robust customer insights can provide numerous benefits and lead to several optimal outcomes for a business.

    By effectively utilizing customer insights, businesses can drive growth, improve customer satisfaction, and gain a competitive edge in their industry.

  • Request a personalized consultation today to discuss how we can best support your business goals and provide a solution that fits your budget.

How It Works

Our Friendly (But Fierce) Approach to Customer Insights

✨ Discovery & Goal Setting
We kick things off by getting crystal clear on your goals—so every insight we uncover actually means something to your success.

📊 Data Collection & Analysis
Next, we roll up our sleeves and dive deep into the data—spotting patterns, behaviors, and hidden gold that others miss.

💡 Insight Generation
We don’t just hand you numbers—we translate the data into clear, actionable insights you can actually use to move the needle.

🚀 Implementation & Support
Need backup to turn insights into action? We’ve got you. We’ll help you roll it out, track progress, and make sure you’re seeing real, measurable wins.

 FAQs

  • We gather and dig into all kinds of data—surveys, interviews, focus groups, you name it—so you get a full picture, not just a few stats. Whether it’s numbers or stories (or both!), we tailor it all to fit exactly what you need.

  • Your data is safe with us—period. We follow strict confidentiality protocols and use secure systems to keep everything locked down. Anonymity and privacy aren’t just checkboxes for us—they’re top priorities at every step, from collection to analysis.

  • First things first—you’ll fill out our quick application form. Once your project is accepted, we’ll dive into an in-depth consultation to get crystal clear on your goals. From there, we design a customized study plan just for you and handle everything from data collection to deep-dive analysis. You stay focused on the big picture—we’ll handle the heavy lifting.

  • Your timeline depends on the size and complexity of your project—but don’t worry, we’ll map it all out up front. You’ll get a detailed timeline during your initial consultation, and we’ll keep you in the loop with updates every step of the way.

  • Absolutely! We team up with you to craft clear, actionable research questions and objectives—all laser-focused on moving your business goals forward.

  • Your report packs a punch: you’ll get a full analysis of the data, strategic recommendations you can actually use, survey results, and transcripts from interviews and focus groups (if applicable). Everything you need, all in one smart, polished package.

  • Yep, we go beyond just handing you a report. We offer extra services like building strategic plans based on our recommendations and providing ongoing support to help you actually implement the insights. Want to see what this looks like in action? Check out our portfolio for real-world examples.

  • We’re serious about getting it right. Our methods are rock-solid, using techniques like saturation and triangulation to make sure the data is accurate, reliable, and ready for action. Every analysis is handled with serious care—because you deserve insights you can trust.

  • You’re in good hands. Our team is made up of experienced researchers who know their stuff when it comes to data collection, analysis, and strategic consulting. With Elisa leading the charge, we bring serious brainpower and real-world know-how to every project—so you get insights that are not just high-quality, but high-impact.

  • Pricing depends on the size and complexity of your project—but no surprises here. We’ll walk you through a detailed quote and custom project proposal during your initial consultation, so you’ll know exactly what to expect.

  • Absolutely! We customize our data collection methods to fit your unique goals, needs, and big-picture objectives—because one-size-fits-all just isn’t our thing.

  • We don’t just react to challenges—we spot them early and have smart strategies ready to tackle them. If anything pops up, our team keeps you in the loop and works fast to find the right solution. No surprises, just progress.

  • Our insights give you a crystal-clear view of your customers—helping you make smarter strategic decisions, sharpen your marketing, level up your product development, and fuel serious business growth. In short: better insights, bigger wins.

  • Yes! We offer follow-up consultations where we break down the findings, answer your questions, and map out how to put the recommendations into action. (Heads up: follow-up consultations are billed hourly, unless you’re adding full strategic plan development.)

Are You In?

Let’s Turn Data Into Your Secret Weapon

Your next step is easy:

👉 Fill out our Consultation Request Form and let’s get this journey started.
We’ll customize the entire process to fit your goals—so you can move forward with precision, confidence, and real insight. Let’s make it happen!